| February 18, 2009 |
| 08:45 | Course Director Review |
| 09:00 |
Setting the scene: A brief introduction to NGO lobbying u The major influence of NGOs in Brussels u A panorama of the key NGO actors |
| 09:30 | How NGOs work – The differences between NGO
and industry lobbying u How NGOs are structured u Agenda-setting: upstream pressure on the Commission u Political pressure: How to win votes in the Parliament |
| 10:15 | NGO Culture – A United Front? u Do NGOs always work towards the same goals? u How should one approach NGOs? u Relations with the press u Relations with officials and MEPs |
| 11:00 | Coffee & Networking Break |
| 11:15 | NGO and Industry relations –
A Growing Trend Case studies of successful and unsuccessful NGO-Industry relations u Beyond the usual label association: a sector specific partnership u Reaching the Nash point: win-win operation u Success stories and bad examples: the pharmaceutical industry and the NGO’s u Step-by-step illustration of a successful campaign |
| 12:00 | How to build alliances with NGOs u Gaining trust and credibility u Identifying common goals u Compromising and give-and-take |
| 13:00 | End of the day |