March 3, 2009
09:00 How to Work with NGOs
u How are NGOs structured at EU level?
u How influential are they?
u What makes them successful? What are their strengths and weaknesses?
u Are NGOs open to cooperation and discussion with industry?
u What form can cooperation take? Some examples
u What's the added value of NGO-industry relations?

10:30

 Coffee & Networking Break

10:45

 Making PA count within your company
u Why are we still at the stone age of EU lobbying?
u Why and how can EU public affairs bring added value in a corporate strategy?
u European lobbying today and tomorrow: the challenges ahead
u Towards decreased or increased margins of influence?
12:45 ETI Lunch with guest speaker
14:30 The media, a key component of lobbying
u Lobbying and Communication go hand in hand
u Communicating clear ideas to the right person at the right time
u The press: your friend or your enemy?
u Do’s and don’ts for press contacts
16:00

How to set up and implement a lobbying strategy at EU level
u Analysing a file with regard to your constraints (timing, budget, politics,etc.)
u Mapping of institutional and non-institutional stakeholders
u Building a strategy: style of strategy and the importance of leadership
u Managing your strategy to achieve your goals
17:30 End of the Seminar