July 2, 2009

09:00

Monitoring EU News
u How to follow the EU
u Key national and international sources
u Interpreting the news
u Understanding the messages
10:15 Coffee Break
10:30 The Techniques of Modern Lobbying
u Golden rules: credibility, technical expertise
u How to write a position paper
u How to create a coalition of interests
12:30 Lunch at ETI premises
13:30 A Lobbying Case Study
14:30 Coffee Break
14:45 Communications
16:00 Europe in the World
17:15 End of the day