December 2, 2008

09:00

 Lobbying & Communication : Two Become One
u Lobbying is becoming increasingly complex
u Communication is therefore of utmost importance to get leverage in EU Affairs
u What communication is and what it is not
u Integrating communication in a lobbying strategy
10:00

Written Communication :
The 10 Golden Rules and their Practical Implications
u Based on concrete examples, key elements of written communication will be addressed
u Written communication tools
u Case study : how to write a good position paper
11:00 Oral Communication :
The 10 Golden Rules and their Practical Implications
u Based on concrete examples, key elements of written communication will be addressed
u Oral communication in meetings and for audiences of different sizes
11:30

Dealing and Working with the Press in an EU Context,
with Hughes Belin
u Press and lobbying
u Preparing for an interview
u Delivering an interview
u Dos and don’ts for working with the press
u Case study : writing press releases - a journalist’s perspective (*) -

(*) Participants may bring one or two of their own press releases for discussion with the journalist
13:30 Lunch at ETI premises 
14:30 Camera Exercises and Debriefing :
u Exercise 1 : Introduce yourself to an audience
u Exercise 2 : Short speech on a predefined subject
u Exercise 3 : Meeting an MEP or Being interviewed
17:00 End of the seminar